![]() ![]() Keep in mind that Facebook reach can be measured by post or Page. The platform simply tracks how many unique screens your post displays on. Obviously, Facebook has no way of tracking how many literal eyes see your posts while scrolling through their newsfeed. ![]() Instead, marketers should be concerned with their daily, weekly or monthly reach.īelow is an example of weekly reach measured in Facebook Creator Studio: That means a metric for your overall reach doesn’t exist. Simple enough, right?įacebook reach is always measured within a specified time period (think: 28 days). Let’s say you publish a post and 100 people look at it. ![]() In short, your Facebook reach represents the number of unique users who see your post or page (regardless of whether they’ve engaged with it). In this guide, we’ll break down the basics of Facebook reach, how to measure yours and increase it ASAP. It’s equally important for brands to understand how “reach” functions as a marketing KPI. That said, growing your reach on Facebook is possible. After all, we want our posts to reach as many people as possible.īut when you’re up against competitors’ content, Facebook ads and even updates from friends and family, getting more eyes on your own posts can be daunting. The term “reach” often dominates conversations around Facebook marketing.Īnd rightfully so. ![]()
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